IOTX, the native token of IoTeX, experienced a notable increase after the announcement of its integration with enterprise blockchain firm Fireblocks.

Strategic Partnership with Fireblocks

Boosting security and accessibility for enterprises
IoTeX announced a key partnership with Fireblocks, an enterprise platform for digital asset management. This integration allows IoTeX to offer institutional-grade security and improved accessibility for IOTX and other IoTeX-based assets to global enterprises and institutional investors.

Market Response to the Announcement

IOTX gains over 5% despite prior downturn
On January 14, IOTX climbed more than 5% to $0.036 after reaching its lowest price since December 20, 2024. The broader crypto market's positive movement, driven by favorable U.S. economic data, contributed to this upward momentum.

Expanding DePIN Adoption

Driving growth in decentralized physical infrastructure networks
The integration with Fireblocks positions IoTeX to expand adoption of decentralized physical infrastructure network (DePIN) solutions. Enterprises can now explore tokenized real-world assets and decentralized applications within IoTeX's platform, enhancing market reach.

Enhancing Institutional Engagement

New liquidity channels and enterprise interest
According to CEO Raullen Chai, the collaboration introduces new liquidity channels and underscores IoTeX’s commitment to bridging blockchain with real-world applications. Institutional users like custodians, funds, and exchanges are expected to benefit from the partnership.

Future Outlook for IoTeX

Potential growth driven by strategic alliances
The Fireblocks partnership is anticipated to strengthen IoTeX’s market position, increasing liquidity and fostering institutional adoption. This move signals ongoing efforts to integrate blockchain solutions with tangible, real-world infrastructures.